Starting a cannabis cultivation company sounds like the ultimate get-rich-quick scheme  - with demand for marijuana constantly growing, and the industry becoming more legitimate and above board all the time, getting behind the scenes and in on the action as a grower seems like the way to go. But it’s not as easy as it sounds - the process is expensive, hard to break into, and difficult to stay on top of. But with the right know-how and equipment, you can make your cultivation company extremely successful, and possibly be one of the pioneers of this burgeoning industry.

One of the key points that is often overlooked by potential growers and cultivators is branding. They figure that they are the behind-closed-doors guys, and all the marketing stuff should be left up to dispensaries and other members of the cannabis industry in the public eye. However, this is just not the case. A strong brand that can outshine the rest is absolutely key to success. It is important to consider exactly whom you want your clientele to be and what you want to present as your image, and market that way. Are you trying to sell to the competitive list of recreational dispensary owners in a place like Colorado? In that case, you may want to promote the strength and potency of your plant, playing up your hip and accessible qualities. If you are living in a state with only medical marijuana, it may be a better idea to market more similarly to a company that makes medicine.

Probably the most important thing to keep in mind when trying to make your cultivation company work is to make your product consistent and strong. Since there are more and more cannabis producers out there all the time, you need to do something that makes your product stand out from the rest and insure that it is the same every time. It’s no good to come up with a weak or improperly cured batch, because that will give you a bad name in the industry.

“Retailers want a constant supply of product,” Brian Humphrey, who serves as the current president and owner of Sky High Gardens, told Marijuana Business Daily. “Consider your sales cycle and figure out if you should you harvest several large crops each year of more, smaller crops throughout the year. Consider how this will affect the product that you have available to sell.”

Another important thing to keep in mind that is often overlooked is to set clear standards and rules for your company. Gone are the days where grows are illegal operations, prone to theft, robbery, and general neglect from laziness and incompetence. Research on different grows has shown that the most successful ones usually have an official handbook for employee guidelines and safety protocol, even if they are a smaller company. Laying down the law really helps, so that you don’t have to go back on things or spend time with discipline and accidents later.

Lastly, it is important to remember how big of a role energy efficiency can play for a grow. While the world of legal cannabis has done many good things, it has also left a rather ugly carbon footprint so far, and in addition to the harm you’ll do to the environment if you don’t prioritize going green, you’ll also spend an arm and a leg. Take time to look into how to use solar panels and other alternatives to help power your cultivation company.

“As the industry grows we believe environmental stewardship will be paramount to how our industry is viewed and regulated,” Shane Mckee, one of the co-owners of Rexroad Mckee cannabis company, told Marijuana Business Daily. “Preemptively preparing for this during the design build phase will keep your company’s reputation and the environment clean.”

So, if you are looking to get in on the growing, cultivating, and producing side of the cannabis industry, it’s a good gig, but you need to know what you’re doing. In addition to the above tips, you can regularly check and for more helpful tips about how to get involved and run a successful company.