Women in Cannabis
Stoner culture might often call to mind stereotypes like male best friends or misogynistic rappers, but the truth is, in the world of legal cannabis women are taking control of the market.
According to a study by Marijuana Business Daily, 36 percent of cannabis industry executives are women - a staggering number for any industry. Only 14.6 percent of U.S. careers in general have women in executive roles.
Herb reports that the nonprofit Women Grow has been working to get more women in the cannabis workforce and inspire and empower women across the board who are interested in the cannabis industry. This could be one of the reasons there is such a high female presence in the workforce. This representation has allowed for new and unique viewpoints to be brought to the table in the world of cannabis.
The high amount of participation could also be due to the fact that women are consuming more cannabis than ever before. They aren’t just in the industry to give back or cash in and get a paycheck. According to a study by the Cannabis Consumers Coalition, 53% of women are now consuming cannabis, compared to only 42% of men.
There are plenty of reasons that women are getting into cannabis. Not only do women smoke and find the world of weed inviting, they also advocate for children who need cannabis for seizures or other ailments. Mothers who wouldn’t have dreamed in a million years of becoming cannabis spokeswomen became outspoken advocates once they saw how cannabis healed their children.
In short women are the movers and shakers of the cannabis world, and they are already making a big difference in the way the industry is handled. In the future, we can look forward to even more women in weed leadership, as well as more diversification, with women of color and lower socioeconomic statuses getting involved.